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tl;dr The martech landscape effectively stopped growing this year, up just 0.79% to 15,505 products.
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The following is a special guest post by Jon Miller, a legend in our industry, the co-founder and original CMO of Marketo, and a leading architect of modern B2B marketing and ABM as we know it.
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In 2020, I made 5 predictions about marketing and martech for this decade. Here’s how they’re going…
Happy New Year!
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It’s here!
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It’s almost here!
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Every December for the past few years, Frans Riemersma and I have published a deeply researched report on what’s actually happening in martech as the New Year approaches.
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The lights are on but nobody’s home.
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Ah, the Hype Cycle.
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Are you feeling the vibes yet?
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tl;dr The martech landscape grew again since last year, up 9% to 15,384 solutions.