Casey Burridge

Shopify's AI-first engineering playbook translates almost one to one into an operating manual for an AI-first marketing team.

A three-week test of OpenAI's ChatGPT ads beta for a B2B WordPress product: how the platform works, what it costs, the results we measured, and who it's actually for.

Gartner's new buyer research shows AI has taken over the middle of the purchase journey.

I counted every plugin on WordPress.org (all 68,651 of them) to measure the AI wave: over 3,000 AI plugins, a share that has doubled in two years, and a trend line that eventually hits 100%.

A half-hour experiment turning a WordPress site into a memory that AI agents can read and write, and why it hints at WordPress becoming an operating system for the agentic web.

WordPress accomplished its original mission, to democratize publishing.

I ran the HTTP Archive's BigQuery dataset to measure real-world llms.txt adoption across millions of sites.

The two pillars of WordPress plugin value, support and updates, are both under pressure from AI.

When a new product release ships, Claude reads the changelog, identifies video-worthy features, drives a real browser to demo them, and drops the recordings into a branded video template.

Reflections from Ahrefs Evolve Singapore 2026: the imagination gap, why most content shouldn't exist anymore, and what the AI adoption curve really looks like from the inside.

Google published a checklist for building agent-friendly websites.

How I built a three-agent autonomous marketing system at GravityKit using Claude Code, and why you don't need to be a developer to do it.

Reflections from PressConf 2026: what WordPress leaders are thinking about uncertainty, platform identity, and going AI-first.

A 3-step framework for getting Claude Code productive on marketing work — MCP integrations, skill design, and a repeatable workflow for content and analytics tasks.

A 7-pillar framework for generative engine optimization (GEO) — covering the changes you need to make so AI search engines like ChatGPT, Perplexity, and Google AI Overviews cite your content.

A step-by-step walkthrough for setting up a Looker Studio dashboard that tracks referral traffic from ChatGPT, Claude, Perplexity, and other AI platforms.

A practical framework for building a scalable content strategy — covering audience research, topic selection, content formats, and distribution for WordPress companies.

Fifteen practical ways WordPress product companies can reduce subscriber churn — covering ICP segmentation, pricing, onboarding, community, and win-back campaigns.

Why linear marketing models are failing WordPress companies in the AI era — and how systems thinking can surface the feedback loops and leverage points that actually move growth.

How teams like IBM, Adobe, and Michaels are using generative AI to produce marketing content at scale — plus what this shift means for the next generation of marketers.