Brian Clifton's Blog

In my latest research collaboration with Piwik PRO, we found that 73% of major US healthcare websites continue to run advertising trackers even when visitors have explicitly opted out of data sharing.

What Happens After You Click “Reject All” on Pharmacy Websites?

Over the past few years, regulators in both Europe and the United States have made one thing increasingly clear: websites must honour a user’s decision to reject tracking.

As we head into another year of rapid change in the data and analytics landscape, I have two predictions that I believe will significantly reshape our industry.

Next week marks the twentieth anniversary of Google Analytics.