Paul Wallbank – Communications Professional

Iconic Australian italian food brand Leggo’s has been accused by the ABC of mislabelling Chinese produced tomato paste as being Australian or Italian made.

Recently I launched a little social media experiment, The Comms Minute.

“Show me the incentive, I’ll show you the outcome” is one quote the late Charlie Munger, Warren Buffett’s long standing business partner, will be remembered for.

It’s always tempting to think you can change an organisation’s culture, particularly when it comes to comms.

Consulting firm Deloitte is in the doghouse after being exposed for using AI tools to prepare a report for the Australian government.