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  1. I promoted a tweet on X. they took my $10, approved the creative, showed the green “running” status, and then something strange happened.

  2. yesterday i asked grok to explain something weird in elon musk’s deposition on X. here’s the thing–the tweets were deleted within minutes. a few years ago, Elon challenged advertisers like my clients to let the work speak for itself and let the public dec…

  3. today, three earth-shattering things happened in AI. yeah, yeah, I know…I hate myself for saying it too, but give me a minute: anthropic told the pentagon it would rather lose the contract than remove safeguards against mass surveillance and autonomous we…

  4. as doctors, friends, and family members have increasingly become aware of the dramatic changes I’ve made to the fundamental architecture of my business, the hpl company, there’s a few questions I’ve been asked repeatedly.

  5. ezra klein ends every episode the same way. what books should people read?

  6. i posted a question on twitter earlier today: “what is 1% of brand distinctiveness worth?

  7. the last time you wrote something — a LinkedIn post, a thread, a research note — you probably had a human reader somewhere in the back of your mind. someone who would scroll past, stop, skim, maybe click. that mental model is now outdated. the primary aud…

  8. Few historical works manage to capture the gravity and grit of revolution like Robert Middlekauff’s The Glorious Cause.

  9. jellyfish

    jellyfish I saw these guys earlier this weekend, and shot a quick jellyfish video. there’s just something so calming about watching these little fellas float around.

  10. Denver Cinco de Mayo Parade 2022 This weekend happened to be the 2022 Cinco de Mayo festival here in Denver, and I happened to be in the area, so I caught a few clips and thought i’d share.

  11. My First Rock Tumble

    My First Rock Tumble I’ve been trying really hard to do a better job about taking time away from work to do things that don’t have anything to do with marketing or….content creation, and to be honest that’s been really hard.

  12. Bird Friend

    Bird Friend I made this lovely new bird friend today, and wanted to share

  13. A Collection of Flowers

    A Collection of Flowers Walking has become one of these important parts of my recovery routine that I’ve adopted rather begrudgingly.

  14. Caught In A Storm

    Caught In A Storm I couldn’t think of a better way to commemorate surviving the last few moths than spending a few weeks with my parents on their annual trip to run in the Disney World Marathon Weekend.

  15. A Month In The Hospital

    I Spent A Month In The Hospital I guess I was right that my stomach acting up.

  16. Sometimes It Snows In April This has been a rough few weeks, and to be honest, I think my Ulcerative Colitis is starting to flare up again.

  17. Spring Is Nearly Here

    Spring Is Nearly Here I took a walk earlier this afternoon, and was surprised by just how lively the neighborhood looked.

  18. I’ve Read More Than 83 Books This Year, Here’s What I’ve Learned I spent a lot of time earlier this year, reflecting on what I thought might be some reasonable goals.

  19. Talking About TikTok Ads

    Talking About TikTok Ads Earlier this week, I sat down with the team at Brantik to talk about TikTok and how the TikTok ads platform was likely to change as it continued to evolve.

  20. A Walk Through The Denver Botanic Gardens I had a little extra time this afternoon, and decided to spend some of it walking through the Denver Botanic Gardens.

  21. The Denver Howl

    The Denver Howl One rather startling thing has been happening the past few weeks.

  22. Panic!

  23. Leaving SFO

    I caught this footage on my flight departing SFO and thought I’d share it.

  24. “Know Your Audience” Doesn’t Mean Anything.

  25. Evolution Video

    Never miss an update!

  26. Perspectives, Change

    I’ve spent just enough time exploring my family history, to know that despite being in the United States as early as some time in the 1600s, not too many of us every really stuck around somewhere for long enough to be from there.

  27. Day Trip

    Day Trip to San Francisco I had one of those long days that involved two flights and four meetings.

  28. There’s a great article I was reading some time ago about how people spend a lot more time organizing their professional lives than they do their personal lives.

  29. Like a lot of people, I spend an unhealthy amount of time watching the news.

  30. I’ve loved Apple’s Screen Time feature.

  31. Machine Poem: None

    I’ve done a little more fiddling, here’s another.

  32. the way things go

    !

  33. Virtual Wario Land

    Virtual Wario Land I’ve always loved the Virtual Boy version of Wario Land, but I only ever got to play it for a few moments at a friends house when I was younger.

  34. making connections

    it wouldn’t have occured to me to place something like this here.

  35. !

  36. There.

    I’m happy to have a new site up!

  37. How I Learned To Love Pulp On The Occasion Of The Birth Of Lewis Fry Richardson “He would peek into the curtained windows, or, climbing upon the roof, peer down the black depths of the chimney in vain endeavor to solve the unknown wonders that lay within…

  38. I’ve loved Facebook’s On This Day tool ever since Jonathan Gheller told us all that it existed.

  39. A Lesson About People Based Messaging And Doubting Your Analytics.

  40. over the past few weeks, I’ve noticed a handful of questions about which metrics are worth paying attention to in the Facebook Ads reports console.

  41. Fancy App 4

    App 4

  42. Fancy App 3

    App 3

  43. Fancy App 2

    App 2

  44. Fancy App 1

    App 1

  45. *Even If They Should Be Forming Deeper Relationships With Folks Like Team Mark Brickey.

  46. or:; “How Do We Do Things That Get People To Share Our Promotion!?!?!?!?!?”

  47. I’ve been watching with a great deal of intrigue as practitioners across the landscape of the communications industry struggle to derive tactics and strategies that can meet the spirit of the FTC’s fairly clear guidelines that “material relationships” must

  48. All too often, overeager brands decide that they can “handle” a campaign on their own.

  49. The Next Big PR Play

    I normally really really try to resist sharing images that put individual people on trial for things that aren’t their fault, but I just saw something that really does need to be addressed.

  50. I don’t know if I can believe that the public really cares about net neutrality anymore.