Karl Taylor

I’m going to let you in on a secret that isn’t very well kept.

I can’t tell you how many times I’ve heard some version of that idea.

and that’s “Talking About This.”

One of the rather curious things I have observed in my time working in this space is that overtime a particularly nuanced term will become adopted by a large class of folks who seem to understand it very shallowly.

If I had a dollar for every meeting I’ve sat through where a team member felt that a product could best be served by the initiation of a pricing war with a competitor, I probably wouldn’t still be working in client services.

I’ve found myself repeating the same few words over and over again.

I first learned to make things by taking apart things that other people made.

A few years ago, I started noticing that everywhere I looked, it seemed like everyone was using CrowdFire.

Advice For When User Growth Starts To Slip It’s an all too common occurrence.

A Suggestion From Someone Who Listens To Way Too Many Podcasts In the past week, I’ve listened to seven different podcasters lament changes in audiences, downloads or support metrics.

I still think back fondly on some of my the early days of my career spent putting words on paper.

Most advice about user surveys is really bad.

Why It May Be Time To Rethink Your Skepticism I still remember the first time I studied ads in school — it helped that it was eighth grade english.

I still remember one of the first nights it occurred to me that I’d need to stay up and watch how an ad served.

I didn’t always work in communications.

I probably spend more time than I should these days working with in rooms that have TVs on in the background.

The Problem With Performance-Based Pricing Models Over the past few weeks, I’ve grown increasingly uncomfortable with client deals structured around metrics like cost per click.

I’m noticing a startling trend.

“Back to multi-channel TV…for work no less.”

I got it into my head late last week that we ought to recycle a few of the illustrations we’ve been generating over the last year.

When I first realized that advertising would become a focus of my career, I was in part drawn in by the relatively numeric world of digital advertising.

Early reactions to iMessage stickers weren’t significant, but folks like Yono were quick to check it out.

Why Every Day Transactional Email Might Be Your Biggest Missed Opportunity of 2017 There’s already been more than enough said about the importance of fleshing out a robust transactional email program.

The Time It Takes For Your “Marketing To Work.”

What I Think “Five Years’ Experience” Really Means And Why You Should Ignore It Before I get too far ahead of myself here, I want to take a moment to say that if you’ve stumbled into this post because you’re encountering one of life’s most mysterious of f…

One of my more peculiar habits is that once I start paying attention to something like a new album or company or news, I have a really hard time adjusting once that topic is out of the limelight of coverage.

You Can Learn A Lot From Rage, Really.

We end up writing a lot more about the established social platforms than I’d like, but the truth is that as an organization, we come to it honestly.

Some of the more curious questions we get from marketers involve testing.

Something I Learned Today.

Over the past few years, I’ve noticed an increasing number of people asking me for an opinion on digital marketing courses.

We don’t always talk about the things that don’t go well.

I’ve been spending a lot of time the last few weeks trying to feel “caught up.”

I’ve written a lot of articles over the course of the past year.

I’m tempted to remind that 22 million veterans depend on the VA for care, and that 25.7 million dependents do as well.

I’ve given myself a constraint for this post.

A few years back, the advertising world was caught up in a debate over the relative values of “Rational” and “Emotional” messaging.

One of the easiest ways to get overwhelmed by new genres of production is to assume that each new platform completely reinvents the wheel.

I probably owe bhorowitz most of a sandwich, and if you give me a few minutes, I’ll explain why.

I’ve been meaning to spend a little more time talking about all of the different ways that you can leverage digital tech to lower the barriers of entry to getting into print.

I should really get into a more regular flow of blogging.

If I had a dollar for every business that proclaimed “agile” marketers were running the show while simultaneously using “waterfall” process, I probably wouldn’t be working.

Over the past few weeks, I’ve been working to establish processes around the way we run our own marketing program.

I think all too often, startups put off putting in basic tracking capabilities until they feel like they can afford a solution on the level of Adobe Marketing Cloud — or in the medium term HubSpot.

There’s about fifteen other things I need to be doing right now, but I wanted to take a few minutes to share some thoughts on three themes I’ve noticed thus far in my time bouncing around this year’s sessions of Denver Start Up Week.

I’m going to show you something most marketers would keep to themselves.

I remember when I made my first Yahoo Mail account at 12.

It was the fall of 2007, and I had finished my coursework early.

Even This Looks Better Than My Versioning Flow.

How You Can Tip The Balance Back In Favor Of Your Sanity A few weeks ago, I noticed a post on Facebook that broke my heart.