aheadCRM

Every wave of customer-facing technology arrives with the same promise: this time the balance of power shifts toward the customer.

Somewhere in your organization there is a slide claiming that agentic CX is about to get cheap.

Every hype cycle produces its own comfortable silence, and this one has a good one: almost everybody is doing AI, and almost nobody will say out loud whether it worked.

Gartner rewrote the CRM rules this year.

Welcome to another reality check.

Every AI CRM vendor selling into 2026 has an AI agent story by now.

Every so often a vendor conversation earns the word "useful," and this one flirts with it.

The Ghost of Cluetrain In 1999, the Cluetrain Manifesto famously declared that "markets are conversations."

For years, the enterprise software complex has sold us on a beautiful fairytale: the single source of truth.

TheStreet ran a piece this week arguing that, of Microsoft's two Copilot announcements, the shift to usage-based pricing matters more to investors than the DeepSeek flirtation.

The news At its PegaWorld conference in Las Vegas on June 8, 2026, Pegasystems announced Pega Infinity 26, which it says will be available in Q3 2026.

Microsoft Build 2026 produced two announcements that, read together, describe something more interesting than the usual conference launch cadence: a plausible scenario in which enterprise AI stack decisions made in the next 12 months could become signific…

The contemporary B2B sales landscape is currently drowning in its own engineering achievements.

The contemporary B2B sales landscape is currently drowning in its own engineering achievements.

If you only read the press releases, Zendesk Relate 2026 told a strong, clean story.

SAP Sapphire 2026 was a major platform announcement, a competitive shot at ServiceNow, a coherent acquisition story across Reltio, Dremio and Prior Labs.

We have reached a point in the hype cycle where "AI" is being sprinkled on enterprise software like a seasoning on a cheap steak: it masks the poor quality of the underlying meat but doesn't make it more nutritious.

Marketing has always suffered from a volume addiction; however, the advent of generative AI has turned a bad habit into a terminal condition.

On May 4, 2026, SAP announced two acquisitions in the same breath: Dremio, an Apache Iceberg-native agentic data lakehouse, and Prior Labs, a pioneer of Tabular Foundation Models.

The most consequential enterprise AI governance document published this year arrived in late April with surprisingly little fanfare.

What Google Cloud Next 2026 actually told us about the titan pecking order Google Cloud Next 2026 wrapped last week.

Three titan announcements in two weeks reveal what enterprise software vendors are actually fighting over in 2026, and it is not agents.

Welcome to Reality.

There is a moment in every technology cycle where a vendor decides the best way to signal relevance is to put the current buzzword in its name.

Welcome to the second quarter of 2026.