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Building the right thing is top-of-mind for most product people.
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Compound products put the building of the adjacencies in the driving seat and not the customer.
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Product Managers are at the greatest risk of under-performance in a software triad.
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In making a decision, I once took leaps of logic, leading to the most painful failure.
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Defining the problem before moving to solve it, amplifies the impact of all activities in the product lifecycle.
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When considering any investment, we are considering two main questions: What is the value for the customer?
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The value is not in the software anymore but the “thinking processes” that produce the solution.
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https://imgs.xkcd.com/comics/fixing_problems.png It is suprising how different cultures, traditions and disciplines use very different words to talk about the concept of “Problem”.
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At my first product job, I learned that an acute focus on three things is critical to cause a switch for customers: (a) who makes the “buy” decision and what are their goals.
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Software developers and engineering leadership misunderstand or under-value the leverage they have in defining and creating company culture.