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Yannig Roth / This is my personal blog

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Articole: 11

  1. Allianz Trade x Hirondo: the CRM audit that redefined the direction

    (Yannig Roth / This is my personal blog)

    Today, I am happy to share a new case study for Hirondo, one that got crafted in collaboration with Kronik, one of our main video marketing partners.

  2. Construisez des systèmes IA pour optimiser votre équipe marketing

    (Yannig Roth / This is my personal blog)

    En avril 2025, un post amusant annonçait des agents IA capables de remplacer les marketeurs, propulsant des discussions qui, en 2026, deviennent réalité.

  3. What I learned from the book « Traction » and how it will transform my leadership

    (Yannig Roth / This is my personal blog)

    Over the summer, I read "Traction" by Gino Wickman, recommended by my mentor Emmanuel.

  4. Hirondo Launches the World’s First AI-Powered Freelance Marketing Agent

    (Yannig Roth / This is my personal blog)

    Hirondo announces the launch of Hirondo Agents, a groundbreaking autonomous AI-powered marketing freelancer designed to deliver expert-level marketing strategy and execution on demand — 24/7, for a flat daily rate of €500.

  5. Les créations de l’IA méritent-elles une protection par droit d’auteur ?

    (Yannig Roth / This is my personal blog)

    Hier soir, j'ai eu le plaisir de participer à la première de Bistro Tech, un nouveau talk show francophone sur la tech européenne, animé par Terry Michel.

  6. Notre livre #TechMarketingLeaders “Quand les Startup & Licornes réinventent le marketing” dispo en pré-commande

    (Yannig Roth / This is my personal blog)

    Pré-commandez cet ouvrage qui aborde toutes les problématiques du marketing aujourd’hui.

  7. Wisdom for entrepreneurs: The main causes of personal failure, according to Napoleon Hill

    (Yannig Roth / This is my personal blog)

    I am passionate about self development, and it is particularly relevant now that, as an entrepreneur, I am responsible of my own success.

  8. Can responsible sports sponsoring increase brand equity? Help a student find out (take his survey)

    (Yannig Roth / This is my personal blog)

    Many years ago, I started this blog to write about cycling and sports sponsoring.

  9. Why we are launching HIRONDO, the global expert network for marketing (and more)

    (Yannig Roth / This is my personal blog)

    About 20 months ago, I started freelancing as a fractional and part-time CMO, marketing director, marketer… whatever you call it.

  10. How is marketing impacted by AI? Another discussion with ChatGPT (with concrete, but often incorrect, examples)

    (Yannig Roth / This is my personal blog)

    I asked ChatGPT for some ideas about the impact of AI on marketing leadership, and for concrete brand marketing examples, too.

  11. Fractional CMO, Part-time CMO, Marketing Consultant or Advisor, what is the difference?

    (Yannig Roth / This is my personal blog)

    I have engaged in a little discussion with ChatGPT to understand the main differences between Fractional CMO, Part-time CMO, Marketing Consultant or Advisor.