Varun Choraria

Carte blanche I took 3 months off between jobs.

I launched /days today.

My agent found a UX problem on my site.

I typed a command and nothing happened.

I’ve been a part of both startups and large organizations, and one consistent trend I’ve unfortunately seen is that ICP is considered a one-off exercise versus the continuous development it should be.

I pay $20 a month for Claude.

About a week into prepping for one of these companies, I could drop the category’s favourite piece of jargon into a sentence without flinching.

The world is moving toward systems-first work, and I do not think most people understand what that means yet.

You are what you admire If you’re tired of AI spitting out the same generic slop every time you ask it to design a landing page, the fix is simpler than it looks.

I’ve been collecting consulting casebooks for about a decade.

Nobody’s going to read this, and I don’t mean this post specifically.