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Engineering Marketing

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Articole: 15

  1. Total Marketing Effectiveness Is Much More Than Advertising Effectiveness

    (Engineering Marketing)

    My job title said Marketing Effectiveness, Senior Director.

  2. Social is TV. Are You Measuring It That Way?

    (Engineering Marketing)

    The way I keep in touch with my friends on social media in 2026 is by typing their names in the search box.

  3. Measure What Matters for Marketing

    (Engineering Marketing)

    Sales is the only metric that matters in marketing.

  4. AI Is Replacing Writing, and It’s Making Our Thinking Worse

    (Engineering Marketing)

    Stop prompting.

  5. Advertising Is Improv On a Bigger Budget

    (Engineering Marketing)

    Advertising + Standup Comedy = LOVE We write briefs, frameworks, guidelines, and new testing protocols.

  6. The Uncool Audience Problem

    (Engineering Marketing)

    Your best customer is 54 and completely invisible to your media plan.

  7. Your Ads Are Funding AI Garbage. Here's How to Stop

    (Engineering Marketing)

    AI slop is everywhere.

  8. Super Bowl 2026 Ads are Memory Engineering Devices

    (Engineering Marketing)

    Super Bowl LX was the year's most expensive memory-building opportunity for brands.

  9. Advertising Alone Cannot Create Brand Premiumness

    (Engineering Marketing)

    Most non-luxury brands try to advertise their way into premium pricing.

  10. What Cheetos, Geiko and Lindt Understand That Most Brands Don’t

    (Engineering Marketing)

    Last week, in a meeting about brand strategy, someone asked me whether building a brand character still made sense in 2026.

  11. The ROI of Art

    (Engineering Marketing)

    Last time I checked, the debate about data killing creativity was still alive in 2026.

  12. It Will Always Be About: “The Work. The Work. The Work.”

    (Engineering Marketing)

    My love story with advertising started inside an old movie theatre, on a rainy Bucharest evening in the 90s.

  13. Slides That Stick: How to Make PowerPoint Your Ally

    (Engineering Marketing)

    Let’s be honest: as marketers, we spend much time fiddling with PowerPoint slides.

  14. VTS - The Empathy Building Technique

    (Engineering Marketing)

    VTS or Visual Thinking Strategies was one of the highlights of my learning path this year.

  15. Price Power - The Hidden Metric Bridging Marketing and Finance

    (Engineering Marketing)

    In boardrooms worldwide, marketers' comments are often overshadowed by finance colleagues.