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Articole: 12

  1. The SGTM URL Cleaner: Better Data Governance and PII Protection

    (Savio.no)

    Back in 2021, I released a Server-Side GTM Variable Template called Exclude or Whitelist Query String Parameters to solve a common challenge for analysts: Personally Identifiable Information (PII) and bloated tracking parameters leaking into Google...

  2. Block Duplicate Ecommerce Transactions: The Atomic Firestore Solution

    (Savio.no)

    I built the original version of this Server-Side GTM template back in 2021.

  3. User Data Formatter & SHA256 Hasher – sGTM Template

    (Savio.no)

    Many modern vendor Server-side Tags have built-in hashing capabilities.

  4. Dynamic UTM Resolver for sGTM: Fix Broken Attribution

    (Savio.no)

    We’ve all seen it.

  5. Smarter funnel analysis with BigQuery A/B Analyzer

    (Savio.no)

    In Conversion Rate Optimization (CRO) and product analytics, determining the statistical winner of an A/B test is an important milestone.

  6. BigQuery A/B Analyzer: Automate A/B Analysis in BigQuery

    (Savio.no)

    BigQuery A/B Analyzer is a scalable, open-source and configuration-driven framework for running A/B analysis on BigQuery data.

  7. Attributing GA4 Item Lists, Promotions and Search Terms via Stape Store

    (Savio.no)

    Google Analytics 4 (GA4) has reports for Item Lists, Promotions and Search Terms.

  8. Write TTL (Time To Live) to Firestore using Server-side GTM

    (Savio.no)

    When working with Server-side Google Tag Manager (SGTM) and Firestore, it’s common to write data that should expire automatically after a period.

  9. Document GA4 Events, Parameters & Annotations faster & easier

    (Savio.no)

    Documenting Google Analytics 4 (GA4) data collection is important, and especially because of the event based data model.

  10. GA4 – Item List, Promotion & Search Term Attribution with GTM

    (Savio.no)

    Google Analytics 4 (GA4) has Item List & Promotion reports.

  11. Split String – GTM Template (Server)

    (Savio.no)

    Variable for Google Tag Manager Server-side (SGTM) for splitting a string.

  12. Hotjar Event – GTM Template (Web)

    (Savio.no)

    Hotjar Event is a Tag Template for Google Tag Manager (Web).