Blog - Petra Wille

Over the past year, I’ve been heads down, focused on building my leadership course, From STRONG to Exceptional.

A few weeks ago, we wrapped up Product at Heart 2026, the NINTH edition of this event!

I'm still a massive fan of the Agile Manifesto.

I was walking along the sea this morning, listening to Marcant—a German anti-far-right activist and content creator—being interviewed on Hotel Matze, one of Germany's most widely listened-to podcasts.

When winter is on the doorstep, some birds fly south to find warmth and nutrition.

2026 has looked different from previous years in a number of ways.

Are you helping or hurting your company’s product transformation?

Something I've been noticing in a lot of my coaching conversations lately: Decisions feel harder right now.

So much of our lives takes place online these days.

I've had quite a few coaching conversations over the past few weeks with exhausted product leaders.

When Alex Dina-Gargala stepped into his new role as VP of Product & Technology at Temedica—a health insights company turning real-world patient data into actionable evidence—he saw both opportunities and areas to strengthen.

What makes a product leader “good” at their job?

It’s time for yet another annual review!

You've probably had this conversation recently: a stakeholder, maybe even your CEO, pulls you aside and asks, "What do we need to consider now to make our organization AI future-ready?"

A Conversation We're Still Having in 2025 (And Why That's Okay) I know, I know.

Welcome to autumn!

Are you a product leader who wants to invest in yourself for more professional growth?

We’re nearing the end of our summer break and I wanted to take a moment to share what was clearly the most popular episode of the All Things Product podcast this summer: AI Prototyping.

Standing on stage at Product at Heart 2025, looking out at 750 product minds from around the world, Arne and I shared something that had been weighing on us for months.

The leadership challenge behind the AI hype If you’re a product leader quietly wondering whether you’re already behind on AI, you’re not alone.