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In the last couple of decades, mainly through software and services, more and more nudging of human behaviour took place.

I was sitting with a group of businesspeople who didn’t understand why any sort of beauty would serve any kind of purpose in the world, or how it potentially could.

A logo is a visual element that has to work both on a creative (artistic/psychological) level and a technical one.

The typographer Paul Renner once wrote that “The belief in counting and measuring leads to the grossest errors in all the arts”.

I am absolutely convinced that the thing we call artificial intelligence (AI) today can never in a million years reach human-level intelligence.

I almost got run over by one of Zurich’s new trams a few weeks back, and the reason is bad industrial design.

If you look at the world with the eye of a designer, you see countless examples of where man-made objects could be much better designed or – at the very least – markedly optimised.

I got an interesting piece of feedback regarding part one of my article about buttons in user interfaces.

When iPhone was introduced by Apple in 2007, it changed more things than many people realise.

In any design discipline there are always certain trends.

If you live outside the United States, what I’m about to write will probably be very familiar to you: You use some product – mostly some software or an internet service – and it doesn’t work the way it should.

I told myself I was going to be quiet when Apple revealed its new Mac Pro in 2019.

There are quite a few tech journalists and bloggers who can’t stop arguing in favour of the iPad.

It’s not only Apple that seems to have forgotten its own roots in making good Human Interfaces, the rest of the software industry too seems strangely preoccupied with reinventing the wheel while making it worse with every iteration.

I’m genuinely interested in improving the state of things around me.

Many medium-sized companies are standing still – they have missed the boat on video and motion graphics.