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Most “AI for SEO” workflows still come down to the same three steps: export a CSV from Search Console, drop it into a chat window, and hope the model adds the numbers up correctly.

After two decades of SEO consulting, I’ve leaned hard into shipping product.

Creating compelling listicle content used to mean hours of research, writing, and formatting.

Shopify stores face significant SEO limitations rooted in the platform’s fundamental design choices—from rigid URL structures that cannot be changed to duplicate content issues affecting virtually every product page.

UPDATE 06-05-2025: after testing this on more than 150 domains I have not seen active use by any of the LLMs bots.

Due to high demand I decided to make a user friendly version of tracking known OpenAI bot hits.

During the core updates Google rolls out every year, SEOs often discuss the impact of vague concepts like EEAT, content relevancy and the number of external links.

During Searchseekers.de I shared 10 #SEO tactics I use for websites that already rank well but have plenty of opportunities to grow.

Let’s say you have a lot of crawl budget assigned to your domain and you want to use it to benchmark your own Core Web Vital metrics against your direct competitors.

JavaScript will define and impact the future of most SEO consultants.

Last week Google published a handy overview about Rendering on the Web in their developers section.