Norbert Hires

Monthly training log pulled from Garmin.

How LLMs took away the shiny toys and forced me to actually say something.

Here's why "it depends" is the only honest answer about SEO's future and why going all in on GEO is not a smart move yet.

A mix of insights on career paths, SEO benchmarks, AGI, and why silence might be the best life hack.

Reflections on audience behaviors, platform pitfalls, and what keeps writing online worth it.

Optimizing in the age of AI, problem-solving strategies, and why chaos isn’t the best economic policy.

How to Get What You Want by Saying What You Mean

Personal Strategies for Navigating Social and Political Constraints

Here’s a glimpse into what I’ve been up to —cooking up new ideas, baking fresh projects, and writing stuff that bring it all together.

After 3 years of doing SEO for a portfolio of marketplaces at Adevinta, today I am leaving my job.

We all have those conversations we are even avoiding or which usually get into an emotional debate with hurt feelings.

Make better life decisions by applying a professional poker player's insights who combines her experience with decades of research on decision-making.

Have you ever felt stuck in your life?

We read on mobile screens.

The Wind-Up Bird Chronicle is a Murakami Haruki novel, in which an everyday guy is dragged into strange situations.

Let’s learn from some of the biggest blogs on the internet running on Ghost.

In the past, I have selected topics to write about only which had a popular keyword tied to them.

The world doesn’t need another article about ChatGPT.

Creating content online is not some strange hobby anymore.

Beliefs simplify the world and guide our actions.

The Rational Optimist is a book about how humans overcame challenges, evolved beyond imagination and why these facts can give us hope when it comes to our future.

Google will turn off Universal Analytics and it is nudging us to move to Google Analytics 4.

Don't read a book.

Influencers, best practices, and competitive intelligence.

It is frustrating to realize a few months after reading a book that you don't remember anything from it.

The Practise of Groundedness is a book about the uncompromisable values required to live a fulfilling life.

We are addicted to growth.

With the rise of AI-generated content, with more useless SEO articles, and with Google's attempt to promote good content, the importance of quality became an important topic.

When best practices are not delivering results and copying the industry leaders brings you disappointing numbers, you are right to ask: what if you try something new?

Looking back and confronting our old assumptions can bring some serious value to the table.

The majority of businesses and personal blogs are putting out articles that simply don't contribute to any meaningful business outcome.

Cultural patterns impact what we see, who we see, and how we act based on them.

I am publishing on a Ghost blog which attracts the majority of its readers from organic search.

One of the world's most famous professional networking and career site, LinkedIn is driving 220+ million clicks a month from organic Google searches.

Whether to increase productivity, gain clarity or save ideas for later, a simple notebook has a lot to offer.

I brought you a topic I love: good books.

Craft Docs is a multi-platform app for creating visually appealing documents.

I started writing online 4 years ago.

Haruki Murakami’s collection of memoirs about running is an inside view of the writer's everyday training and struggles through the years.

Courage is Calling is the first book of Ryan Holidays' new series on virtues.

Analyzing publishers with hundreds of millions of clicks is a great way to learn SEO.

Made to Stick is a book about transforming ideas into simple stories that inspire people to act.

I am blogging with Ghost for one year today.

In The Psychology of Money author Morgen Housel uses interesting stories to illustrate our unlogical behavior with money.

Antifragile is about how one system can get better from randomness and shocks while others are broken by the same forces.

Dictionaries are a goldmine of SEO Patterns.

We all do the same in SEO.

An experiment on how translated SEO content can perform in Google Search 6 months after launch.

You can find here the books I am currently reading, books I just finished, and my reading list for the future.

The Pathless Path is a book about what happens when you achieve success based on others' terms and still feel miserable.