Working Notes

Context isn't missing, we already have it.

We keep calling AI a tool, but the more interesting question is which parts of how we work only existed because intelligence used to be scarce.

What if it's just that your data is wrong?

Reflecting on the tension between fast and right in the work of marketing platform engineering.

This is about that moment in a project, when someone asks, "How do we move faster?"

Dates don't matter.

Seeing the whole system doesn't obligate you to carry it.

Success isn't walking out of the room having been right.

An argument for platforms and structure in the world of marketing sites.

Being good at something doesn't mean you were born knowing how to be good at it.