Mikko Piippo

Before you let AI analyse your marketing data, make sure the data is safe, necessary, and properly governed.

Finding fresh ideas for blog posts or content marketing can be a challenge.

You’ve decided to take control of your analytics data—but now you face a critical decision: Cloud or on-premise?

In this article, I consider ways to reduce compliance risks of healthcare digital analytics implementations.

Very often, I use content language as a custom dimension in GA4 and other digital analytics tools.

Matomo Tag Manager is an open-source tag management tool which can also be self-hosted.

Server-side tracking and tag management provide a solid technical foundation for analytics, but they are not a silver bullet.

Tag management is about building a system that works.

Are you new to GA4 or Google Analytics in general?

Goal tracking helps translate user behaviour into outcomes that matter for the organisation.