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Articole: 10

  1. Being a Strategist Without a Brief

    (Mark Pollard)

    In December, 2025, I flew from Nairobi to Abuja.

  2. Are Outsider Observations Worth Anything?

    (Mark Pollard)

    Years ago, I worked with an agency on a pitch for an alcohol brand.

  3. The Fantasy of Working With Small Businesses

    (Mark Pollard)

    I love business.

  4. Attract What You Want - Clients Included

    (Mark Pollard)

    Last week, I was in the bathrooms of a fancy club in Nairobi.

  5. Using Metaphor In Strategy

    (Mark Pollard)

    There are two truths about metaphors that are awkward bedfellows: Metaphors are useful when it comes to strategic and creative thinking, and Metaphors can confuse strategic and creative thinking.

  6. Strategy Is Not A Back Office Function

    (Mark Pollard)

    The Last Job I’ll Ever Have In the last job I’ll ever have, I was Head of Strategy of an 800-person PR agency in New York.

  7. To Talk About Strategy Is To Talk About People

    (Mark Pollard)

    Often I catch myself wondering, “Is this really how I want to spend my time right now?”

  8. Is “Strategist” A Personality Type?

    (Mark Pollard)

    In my teens and 20s, I didn’t feel I belonged in this world.

  9. How To Know You Might Be A Strategist

    (Mark Pollard)

    “I fell into strategy” is a common strategist refrain.

  10. What If You Are the Pattern?

    (Mark Pollard)

    Sometimes, I shut down and disappear.