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Lukas Vermeer

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Articole: 10

  1. Trustworthy A/B Patterns and the Winner’s Curse: Lessons from Eight Large-Scale Replications

    (Lukas Vermeer)

    Abstract: Claims of large lifts in A/B tests are widespread, yet many are only supported by small online experiments that are likely underpowered.

  2. Better safe than significant

    (Lukas Vermeer)

    In my previous post I argued that shared stories help build a culture of experimentation.

  3. The boy who cried type-I and type-II errors

    (Lukas Vermeer)

    I have previously written about how shared stories help build a culture of experimentation.

  4. Power Analysis is Essential: High-Powered Tests Suggest Minimal to No Effect of Rounded Shapes on Click-Through Rates

    (Lukas Vermeer)

    Abstract: Underpowered studies (below 50% power) suffer from the winner’s curse: A statistically significant positive estimate must exaggerate the true treatment effect to meet the significance threshold.

  5. Aligning Experimentation with Product Operations: A Taxonomy for Structuring Experimentation Teams

    (Lukas Vermeer)

    Abstract: Organizations increasingly rely on experimentation to drive data-informed decision-making and innovation.

  6. nohacks.show

    (Lukas Vermeer)

    I was interviewed for the nohacks.show podcast (again) together with Erin Weigel.

  7. From A to B podcast

    (Lukas Vermeer)

    I was interviewed for the From A to B podcast.

  8. growth-minded SUPERHEROES

    (Lukas Vermeer)

    I was interviewed for the growth-minded SUPERHEROES podcast.

  9. Experiment Nation podcast

    (Lukas Vermeer)

    I was interviewed for the Experiment Nation podcast.

  10. nohacks.show

    (Lukas Vermeer)

    I was interviewed for the nohacks.show podcast.