Occam’s Razor by Avinash Kaushik

It is time for a new acronym to enter the marketing lexicon: OAO.

Over the last year, the team at Google Analytics (GA) has released a cluster of features which extend GA’s ability to power higher altitude, higher value decisions, along with new value for functions like Finance.

When Google reports lift results… Who is it solving for?

The intelligence and automation revolution has created/forced immense transformation at Marketing Agencies.

In a world with fuel-efficient long-range motorcycles, do you insist on using horses for transportation?

A couple of years ago, I was doing a Strategic Consulting engagement for a global company that operates in 75 countries.

Last year, nearly all of the top 50 telecasts in the US were connected to sports.

HiPPOs still hand down most decisions in a company – even when surrounded by piles and piles of reports with metrics galore.

There’s a scary Giant hiding in your closet.