Jono Alderson

Cloaking is one of SEO’s oldest tricks.

Imagine that your business publishes a genuinely useful piece of research.

We tend to assume that search volume represents demand.

I think the most important KPI in modern marketing might be how brave your CMO is.

If you’ve spent years fighting with a content management system, the prospect of replacing it with a prompt is understandably appealing.

For most of search’s history, we’ve relied on people turning up and asking for something.

If AI has suddenly made you capable of building things, and you’re a senior leader, I have a slightly uncomfortable question: what exactly were you doing before?

There’s a reason supermarkets charge brands for shelf space.

When something breaks on the website, more often than not, it’s the SEO team that finds it.

AI-mediated discovery has sparked an identity crisis in marketing.

Some companies fail years before their results reveal it.

The interesting thing about the recent Mythos panic wasn’t that an AI security tool found lots of vulnerabilities.

The future of marketing is the discipline of trade-off design.

One of the more interesting things about the current wave of AI standards is how quickly the conversation around them has become strategic.