Jesper Astrom

Introducing Pixel Auditor, a free Chrome extension that lets marketers and analysts debug tracking pixels from GA4, Meta, LinkedIn, TikTok, Google Ads and more — without needing DevTools.

A breakdown of cookie consent solutions in 2026: free open-source libraries you can self-host, managed SaaS platforms, and why self-hosting might be the smartest move for performance and privacy.

In this article about selling digital products online - How to sell digital products online video tutorial - How to sell books & reports online - Sellfy st...

https://www.youtube.com/watch?

If you are looking to find audiences for your targeting of ads through Google Ads products, then the Interest reports section might very well be the place ...

If you are to measure whether or not you are on the right path, it is good to know where you're going.

Have you ever wanted to get Facebook Insights into Google Data Studio?

Creating an Audience in Google Analytics that can be used as a secondary dimension, as a retargeting audience in Google Search Ads or Google Display & Vide...

*This article is part of a Google Analytics project where we attempt to simplify the definitions of some terms in Google Analytics.

If you want to know how the new users during a specific period of time are interacting with your website the Cohort report in Google Analytics is a great p...

The Life Time Value Report in Google analytics will show you the total value you have earned for a group of users over a certain period of time (currently ...

Just as with many other terms, the term "Behavior" is used with different meaning in different places in Google Analytics.

If there is one thing that is misunderstood more than anything in Google Analytics, it is the definition of Bounce rate.

Segments are some of the most simple yet powerful tools you can use when analysing the data you have collected in Google Analytics.

One of the more common questions you need to answer when you're in contact with a client who wants you to have a look at their Google Analytics is the ques...

For those of you who are trying to figure out where to spend your media money in 2017, this article might have some insights for you.

So, I am sure you've heard about Cambridge Analytica and the way that they helped Donald Trump achieve victory in the US presidential election.

This blog post is a part of the Swedish initiative #blog100 which was founded by the blogger Fredrik Wass in 2011 (if you need it, Google Translate it) as ...

A few weeks back I got a request in my inbox that asked if I could help out with a launch of a video on YouTube.

So.

*This blog post is a part of my "how to get" series.

The past 16 years I have had the great fortune of working with a range of different brands with very different ideas on how to run a business.

From the makers of word of mouth, omni-marketing and viral apps, comes the new and evolution sloshing concept of - Everything Marketing!

*Facebook announced two changes to their link algorithm today.* *1.

*This video was shot in collaboration with Hyper Island in Singapore - Read more about Social lab here* I have been fortunate enough to be able to work ...

Keyword data seems to be disappearing from Google Analytics.

I have found a new and exciting hobby, I like to call "LinkedIn Slots".

A lot of people disregard QR-campaigns as yesterdays fad.

A/B-testing is something that is quite frequently discussed as something you should do.

I generally do not do product reviews in my blog.

As I was about to send an e-mail to a client, I got the prompt "We can see that you wrote "I enclose" in your message, but there are no files attached to y...

Do you have a mobile CSS on your website?

About 7 months or so ago, I got involved in Hyper Islands Digital Data Strategist programme.

Thinking in terms of goal completion is essential when working with all types of SEO, social media and more specifically, the conversion of traffic in any ...

So I guess you have all seen the photos, the videos and the outcry about the Swedish culture ministers absurd act to eat of a cake installation that resemb...

Sometimes we create campaigns supported by media.

If you are going to add a Facebook Like button to your Wordpress blog, or any other site for that sake, the method is pretty darn simple.

It seems as though the more popular you get, the harder you have to work.

Continuing on my trail to promote data as a means of marketing, I turn to the Obama campaign.

So, yes, you probably read my post on data driven marketing strategy.

When Facebook made the Timeline available for brands earlier last week, my head went into YEY-mode.

Data driven marketing isn't as difficult or boring as you might first think.

Facebook Timeline for pages is more than just a simple redesign.

There is this thing referred to as Black Hat SEO.

If you want your texts to be readable by many people, you need to write in a way that people understand.

Facebook Timeline and Open Graph was released on F8 this week.

If you ask John Ekman, it does in some cases.

Traditionally, there has been something magic with a coupon.

I have become more and more interested in the arts of conversion of traffic to some specific pre-determined goal the past year.

David Cameron, the UK prime minister has announced that he "is looking at banning people from using social networking sites such as Twitter and Facebook if...