Jesper Astrom

Sometimes things don't go as planned.

I have been looking through the web these past few weeks to try and find good resources on how rate and review services effect conversion rates.

This blog post is written from the bottom of my heart out of frustration, satisfaction and out of the ultimate affection I feel for one of our clients.

Just got a tip from a friend that ends my celebration abruptly.

Well.

A few days ago I found the inspiration to play music again.

The long awaited Pepsi Refresh Project comes to Sweden.

I see a link to an article or blogpost bashing SEO as a practice just about every week.

Facebook Deals were introduced just a few months ago and is yet to be rolled out in many countries.

If I would have told you two years ago that in 2011, one of the leading e-commerce companies in the Nordics, would be a catalog/distance retail company, it...

You might be one of those companies with inexhaustible marketing funds, but most of you aren't.

As Facebook announced on the 10th of February this year, they are depreciating the use of FBML starting tomorrow.

Naturally, with the luck I carry in life, I have got stuck in the big "snow fog story" holding Heathrow in a sleeper hold for the past few days.

WRITING IN PROGRESS: As I was writing this blog post, Facebook pulled back their New Facebook Pages and replaced them with the old ones.

There are several things you need to consider before putting money into a YouTube channel for your business.

The past few months have been full of stories about the website Wikileaks.

I have received a lot of questions about account verification lately.

Perhaps I've just missed it, but I have been really busy all day, so I'll write about it although you probably already read it somewhere else.

To sum it all up, Facebook is truly trying their best to make all of your profile and activities, and interests and everything that you do on the platform ...

There are a lot of rules to think about when trying to make business work for you on Facebook.

This is not only big, but this is HUGE for businesses launching pages on Facebook.

Have you ever been to an eMetrics conference?

About a month ago I started getting really annoyed by the new Facebook Groups function as I was being added to virtually all kinds of e-mail lists, thus ge...

We've just released one of the new Halebop videos for Christmas on YouTube.

As you have probably already heard.

As if you didn't already read all the blog posts about it.

There is a challenge with the current setup for Facebook user accounts.

There is this new neat feature in Google Analytics being tried out in Beta version right now.

One of the biggest problems facing large organizations today is that of content.

There is this thing called augmented reality.

I held my last talk ever on the 28th of September (except for the case that Dialogkonferansen calls me up again).

We launched some TV commercials with our client Halebop the other week.

When Thierry Henry scored his hands goal against Ireland in the World Cup qualifiers, everyone claimed that the assistant ref should have seen the incident...

I went to the SEM conference (semkonferansen.no) in Oslo on the 15th to 16th of September this year.

Those of you out there who put an equal sign between SEO and Google should really try to reconsider.

There has been some talk about social search, but I lack the complete guide to it, the general reflections and the updated know how.

I am currently at the Dialogue conference in Strömstad, Sweden.

You might be one of those companies who have currently created your social media strategy.

*This blog post is a rewrite of a Swedish post by Magnus Bråth who published his [findings on the Swedish SEO blog* *sokmotorkonsult.se.

There are quite a few of us that have received wicked posts from friends lately on Facebook.

Facebook just released news about Facebook Answers.

A lot of us have been talking about it.

This is the second post in the summer school edition.

As you have seen my summer school plans haven't really added up to what neither one of us expected.

Let's start with some booring.

There are several things I like about waiting to blog again.

There is a thing called promote on your posts on Facebook.

If you haven't added Google Analytics to your Facebook Page yet, then you probably should start out here.

What is it that makes the difference between a viral something and a flop?

If there is one thing I know I'm good at, it is creating viral concepts.