Jesper Astrom

For a complete list of HTTP status codes you can read further either visit the wikipedia article on the topic or you can go to w3.org Status Code definitio...

There is a lot of talk about search engines and spam.

As my friend Christian Rudolf notices in his blog post Google PPC-Scams (read through Google Translate as the post is in Swedish) there seems to be a hick ...

I've spent the past few days reading some new books I got from Amazon.

Found this video on YouTube, and I though I should share it as it is an important piece of the puzzle when taking control of your own brand online.

I wrote a post a couple of months ago that received some sceptic comments about its plausibility.

YouTube video responses is one out of several cool ways that you can promote your videos on YouTube.

Those of you who know me a bit better know how much I care about education, and the lack of good education possibilities in the world.

Here is an extremely helpful tool I have completely missed out on so far in Google Analytics.

So why do I continue yapping about Economics when this blog is about social media and SEO?

After a searchmeet conference with loads of talk about links, I find it quite nice to kick back and write some about the social basics behind natural linki...

This list is aimed towards you who work with conversion or eCommerce and need help with troubleshooting why your pages aren't converting.

On Saturday (28th of November) I held a talk at Searchmeet in Stockholm arranged by Per, Simon and Johan.

Are Facebook Ads the new Black?

There are a couple of ways in which you can and should extend your Facebook Page.

Facebook pages are one of the key features when engaging your company in social media.

Just press play on this one and then start reading the text below.

You know a couple of weeks ago, we were discussing duplicate content here on jesperastrom.com.

I wrote my final university paper on fish, eco labels and international trade.

I have tried to teach these methods so many times it almost hurts my head to think about it.

I am working on an implementation of Facebook Connect on this blog.

Some companies just won't get on this train of social media and search.

You have all seen it.

Had some fun cutting down some clips I found on YouTube tonight.

Best practice is a term that has originally described a method or a process "...that is believed to be more effective at delivering a particular outcome th...

Created this Prezi a coupple of weeks ago.

Since I turned to the buyers side, I sort of meet this kind of social media guru guy every single day.

There has been a debate with regards to whether or not social media is the death of email or if the two live in a symbiotic relationship with one another. ...

Have you had a distant colleague who tried to add you on LinkedIn?

Considering todays blog discussion at walternaeslund.com about Lowe Brindfors, and his previous posting about Forsman & Bodenfors, I will start a series of...

I meet people every day that try to make the web into something complex.

There is a lot of posts out there about finding good and relevant keywords for your pages.

There has been some talk for a while about brands not knowing how to work in social media.

For a long time I have tried to find a common ground for all successful Internet social media projects out there.

My boss Björn Alberts once showed me an excellent (suckin' up big time) chart displaying the master matrix of any online web project.

There were two things that popped into mind when I was watching the clip about Google Waves, recently published on YouTube.

I am kind of bored by discussions of Search Engine Optimization.

I often get questions about Wikipedia and how a corporation should work with and through Wikipedia.

Are you looking to recruit people through the web I suggest you have a look at LinkedIn.

I am really looking forward to the first workshow that a company streams out over the web, allowing for interaction between people watching and people taki...

Have you ever wondered why your digg or stumble traffic does not buy your stuff when on your website?

I was talking over Skype with my friend Peter Einarsson the other day.

I read an insightful blog post a couple of weeks ago about collaborative brands on the modern web.

My thoughts have been spinning around KPIs and Social media the past few weeks.

Acting with a Social Pressrelease As most social media depends upon dialogue, some kind of interaction between two or more people has to take place.

A keyword site-map should be created for any web project you engage in and that you aim to launch through the search engines.

What is a keyword?

Extending keywords is a practice where you extend the concept of viewing your keyword as a theme.

As the web seems to be completely lacking of Search Engine Optimization (*SEO*) guides (not) I figure I have to make a run for it.

If you are looking to convert through social media, you have to recognize that it is a completely different task than converting traffic from a search engi...