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It might sound like blasphemy: swapping brand colors.
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We need a new metric: the ‘Smallest Actionable Difference’ (SAD), to know which difference in brand color reproduction will turn off consumers and therefore hurt trust and sales.
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You probably thought what a silly question that is in the header image.
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If you work in printing, or if you are a brand owner, print buyer, or designer who cares about the quality of print products, you probably know very well what the press control station or [...]
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“Is this you?”
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Why are print buyers holding single-use print jobs to a higher standard than the reference they use?
Serious question: why are print buyers holding disposable FMCG packaging to a higher standard than their reference: their copy of the Pantone color guide?
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Last week, I used LinkedIn for another experiment, seeking the wisdom of the crowd.
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If you are a regular reader of my blog or my LinkedIn posts, you’ll probably know I have been questioning the claim that color differences confuse consumers and negatively impact sales.
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From time to time, I read these remarks on LinkedIn: print quality isn’t what it used to be, and people start complaining.
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When talking about tolerances for the reproduction of brand colors in print, you often hear just one number.
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XCMYK has a lot to offer: using the same traditional four inks, a much larger gamut can be achieved, as well as some very nice blues.
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The verdict is in: Landa Digital Printing is sold to FIMI for 80 million US$ in a flash sale.