Ian Truscott

This week, AI can lead us down the rabbit hole of perfection, but if we want to get shit done - should we follow?

This week, a couple of ideas conflated from a couple of my favorite podcasts: the gift of status from a flawed leader.

This week, inspired by missing a week, a philosophy professor, and a goal to be mildly profane, I ask if we are giving up our reasoning to value capture.

To quote Sexy Beast - it's hot, boiling, roasting, but I wrote this instead of having a beer about the things we do...

This week, this standfirst should make some self-deprecating point about this being slop.

The not knowing is the deal...

This week no mention of AI, just the importance of good old fashioned pricing.

Ah... personalization, a topic almost as old as the interwebs, and here we are, figuring out if the robots can save us.

I was all ready with an idea for this week's 2¢, when a post from Chris Ross at Gartner flittered through my LinkedIn feed.

We don't want to be B2Boring or B2Biege, but when it's time to sign the contract, do buyers really want to be surprised?

We're worried AI can't generate original insight, but is that the point?

Last week, I talked about the stories we tell ourselves and, for a change, I pretty much swerved the topic du jour, AI, which is rare for this weekly post.

I’ve just finished recording a segment for the Rockstar CMO podcast with my chum Jeff Clark, in which we talk about Kerry Cunningham’s latest work at 6sense that discusses Folklore Debt - the stories that are told inside a business that shape the culture,…

There was a time when, as a marketer, an idea would float into the office or the sales and marketing meeting, from someone outside marketing, like the logo needs to be bigger, we should be on TikFace or competing with Accenture for the prime signage at He…

This week's 2¢ - As the world of work changes, are you now a B2B service provider?

Back in October 2024, I wrote a Tuesday 2¢ titled “Should AI Take Your Creative Journey?”

This week I am completely nicking something.