Ian Lurie

I've been struggling to understand how Anthropic's new watermarking technology might work, so I built a little explainer.

Here’s my analogy: Claude is the kitchen.

A post that tells you which feature on which AI platform does what.

SEO Week attendees, here are all the resources from my talk: Github repository, links, and the slides.

Teach the shit out of everything.

When it comes to content, AI is a “C” student, and that’s not good enough.

If you want to shut out the noise, stick to one principle: Build for bots, create for humans.

Links, the presentation, and some other stuff for folks who attended my talk about AI-powered SEO workflows.

Writing ALT text sucks.

You can’t build an AI content auditor.

General-purpose AI can’t perform content audits.

5 megabyte images kill kittens.

AI is not clickless search.

The slides and all supporting links, video, and tutorials from my Return On Time Invested presentation.

I used ChatGPT to generate a cycling training plan and got a valuable reminder that generative AI can’t think.

I won’t bore you with a long post.

The first thing your audience spends on you is time.

Teaching makes you memorable.

Links, tools, and the deck from my SEMPDX Engage 2024 talk about merged data content scoring (oh, and you can schedule a little Q&A time with yours truly).

You want to be better at digital marketing?

If you’re shutting down your agency, remember: Your responsibilities don’t end after you turn out the lights.

Social media isn’t owned media.

One.

SERPStat invited me to talk about one of my favorite topics/pet peeves: Data visualization.

I’ve given this talk a couple of times now.

Ian Lurie, LLC is committed to fostering, cultivating and preserving a culture of diversity, equity and inclusion… OK, look: Ian Lurie, LLC is pretty much one person.

All the case studies about content that generated 50,000 customers can make you feel like a complete loser, and I’m here to say you’re not, and you’re not alone.

Training internal teams is one of an SEO professional’s greatest opportunities.

The MNSearch community is one of the best on the planet.

Read this to plumb the depths of my despair as a marketer and writer.

Most of us, including brands and the copywriters that work for them, want to show empathy.

Digital marketing is not a business strategy.

I have a love/hate relationship with site replatforming projects: Migrating from one CMS/e-commerce platform/whatever to another is an opportunity.

If you run an agency, you’re going to face tough times.

If you create repeating, date-based content on your site, like an annual ‘best of’ list or buyer’s guide, use the same URL every year.

SEO Rule Number One: Fully describe your content.

Yep.

Python is a fantastic SEO tool, until it breaks your heart.

What’s a “good” outgoing link?

Advanced isn’t what you think.

Carol Schiller invited me to talk SEO copywriting at her class on Saturday.

I don’t do tips posts, but this one was so dang exciting.

I’ve been writing for 28 years.