Blog - Helen Min

Have you heard?

Five years ago, I wrote about how to build a developer brand.

One of my best friends is the head of recruiting for a hot startup in San Francisco.

I’ve invested in over 50 companies between my angel and fund portfolios, yet only two are martech companies.

I’ve worked with Colin Crook of FractalPR for the past five years.

My pet peeve generally is when highly intelligent people view complex things in black and white.

Software developer Ward Cunningham coined the term “technical debt” in 1992 to describe what happens when programmers ship quick-and-easy code they plan to update later.

In the early stages of a startup, founders recognize the value of a strong generalist.

Dev tools and API companies are on fire right now, so a question I’m hearing a lot lately from founders is: How do I build a strong developer brand like [Stripe]?

Product Marketing Managers (PMMs) are in demand, particularly at technical startups.

“Did you see that Stripe’s CMO is out?”

These essays are for founders and investors of product-led startups who want better marketing.