Growing Ventures

At our portfolio company Notehouse, AI agents run our recurring BI check-ins, do SEO research and manage parts of our outbound campaigns.

Note: The title of this post has been updated.

Do you remember when everyone online was talking about productized services?

After publishing last week's story on everyone being a media company now, I had lunch with Thomas, a content creator who has 50,000+ followers on TikTok and 24,000+ on Instagram.

a16z, one of the most renowned venture firms in the world, has its own content division.

Not too long ago, I worked with a client on a new AI-native software product that helped their users create personal branding content for social media.

I've been working in tech for close to 15 years and have founded several businesses during that time.

Software-as-a-Service (SaaS) has been the darling of investors and founders alike: build once, charge forever, watch margins expand as revenue scales faster than cost.

When we acquired Notehouse in summer 2025, it looked like a straightforward software deal on paper.

I recently worked with a person on a client's venture project who was shipping faster and with better judgment than people with twice their experience.

After exactly 6 months, we released the rebuild of Notehouse, our latest acquisition at Waterglass.

In Summer this year, we made our second acquisition.

I'm excited to announce that over July and August, we closed the second acquisition in Waterglass's history.

I'm excited to share that Nemanja Zarkovic and I are now official partners at Waterglass.io.

Do you happen to run a business and handle customer support requests through email?