Gareth Evans

Apex We now have an official launch date for the ELITE-1, finally.

Apex I continued with the launch preparations today – in particular, I was trying to figure out the best email marketing cadence pre- and post-launch.

Apex It’s been such a slow few weeks with numerous delays from the manufacturer, but I’m delighted to say we’ve finally shipped the socks to our various fulfilment centres across the globe.

A bit of a different log entry today because I have some exciting news.

Apex As a follow up to yesterday’s log, I can 100% confirm that Apex grip socks were worn in a Premier League match for the first time.

Apex It’s been a little while since I last did an update, so I’m not going to try to recap everything that I’ve missed.

On 20 February, 2026, engineers carefully installed an immense 100 ton cross1 atop the central tower of Jesus Christ, marking the culmination of Antoni Gaudí’s 144-year construction project – and his magnum opus – Sagrada Família.

I don’t really know how to storyboard a product video, but this is what I’m trying to do over the next few days.

Building a business is lonely.

I’ve been journaling for a while now, but this is the first time I’ve ever journaled in public.

Table of Contents How the Gut Works What is the Gut?

Table of Contents Should You Track Your Nutrition?

1 Big Idea When I was a kid a monkey ripped an aerial from my car at a safari park, shat on the roof, then jubilantly ran away.

1 Big Idea This week I’ve been thinking about how often we make life harder than it needs to be.

1 Big Idea This week I’ve been thinking about how easily we fall into the trap of chasing goals that don’t truly belong to us.

Table of Contents Living Intentionally The Weekly Reset 1.

1 Big Idea This week I’ve been thinking about how perfection — or the pursuit of it — often makes us weaker, not stronger.