Gamified UK – #Gamification Expert

Streaks are everywhere.

Games are hard.

I recently ranted on LinkedIn about my youngest child’s school using attendance awards to encourage children to achieve 100% attendance.

I love statistics.

Narrative is one of those things people love to overcomplicate.

Whilst I was working on the Dynamic Narrative Analytics framework, I started writing this little manifesto.

Recently my friend David Chandross wrote a great post about how serious games often miss their purpose, becoming more game than serious if you will.

Abandoned cart emails are one of those things that sound almost too obvious.

One of the greatest lies we’ve told ourselves in gamification (and business in general) is that numbers speak for themselves.

Over the years, I’ve looked at a lot of numbers.

It had to happen, I had to start writing about AI eventually.

Ah, the modern office.

Recently, I decided to put down in words a simple set of rules I try to live by.

Hey all, sorry it’s been a while!!

I’ve finally done it!