Ashley Rolfmore

Puberty is that in-between bit between seed stage and a startup working out what it actually needs to be in order to thrive.

Oh bloody hell not this again You might be lucky enough (and I do mean lucky) to hear some feedback like this: "well, X is awful, we can't use it at all" They may not say this, but it's what they are communicating.

When numbers become meaningless 5?

I used to think a lot about product management, partly because it's one of the many hats an organisation has ended up labelling me with, and partly because it's that intersection of technology, behaviour and capitalism - linking the micro back to the macro

What happens when a user tells you a system number is wrong?

When I was a child, a long time ago, I used to play this game.

Every organisation has people whose job title or duties doesn't describe what they actually do.

I spend a lot of time negotiating this in the software world: Probably don't want this road And if you're wondering why this happens, it's normally because: people aren't talking to people people aren't listening So lots of designers and product people ha…

So, I've explored why APIs need a user experience designed for them.

Why You Should Ignore Airline Advice Columns As previously written about, I fly too much.

I spend a reasonable amount of time talking about systems interacting and how that can influence behaviour in groups (ie organisations).

So I was a little surprised to see this TV series get to the heights it has, and in addition a UK celebrity version has done extremely well this week.

⚠️ This is a sensitive topic and I have tried to bridge the sensitivity of it with some gentle humour to make some of it more understandable to a wide audience.

I’ve lived in this world long enough that some of these ideas just feel obvious to me, but I’ve learned they often aren’t.

Now, I suspect out of everything I write, this is potentially the most controversial opinion I have.