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  1. Every AI product in a business is a few of six simple machines bolted together.

  2. Junior success explains about 2% of who makes it as an adult.

  3. Putting the bees on payroll

    Costing honey as if bees were paid Australian minimum wage.

  4. Every studio tracks ARPDAU, ROAS, retention curves.

  5. When the AI does the buying, value migrates from attention to delegation.

  6. Where does all the milk go?

    I bought a 1.5L bottle of milk and wondered where it all goes.

  7. The Codification Treadmill

    The person who replaces you probably won't be AI.

  8. Where did the monuments go?

    The Empire State Building took 410 days and came in under budget.

  9. Who owns the network?

    The real competitive advantage in agentic AI won't go to those controlling customer interfaces -- it will go to whoever controls the supply networks AI agents depend on.

  10. Liquid labour

    Organisations won't choose between AI and humans.

  11. Vibe coding is reducing the cost to build software.

  12. Bird brains

    A kea parrot in New Zealand learned to drag traffic cones onto a highway so cars would stop and humans would feed it.

  13. Gaming generates over $150 billion per year -- bigger than music and box office combined.