Blog - Dave Duarte

Most conversations about AI and work get stuck on the wrong question: “Will AI replace my job?”

When intelligence can be simulated and communication can be generated, authenticity can no longer be read from the surface of things.

Let me tell you the strange story of radiologists—because it reveals something profound about how AI will actually reshape marketing, not replace it.

In the rush of AI adoption, every organization hears a chorus of predictions—some dire, others dazzling.

If you really want to gain productivity, invest as much in training as you do in tech.

The difference between opportunity and disruption is having a vision for the change.

What happens when you let an AI play shopkeeper in the real world?

The emergence of generative artificial intelligence may mark most profound technological change in banking since the digital revolution.

Contextual relevance is often more effective in marketing than personalisation at the top of the funnel.

For years, I was one of South Africa’s most booked speakers, delivering up to 3-5 talks a week, across industries, across borders.

We’re living through a once-in-a-generation shift.

By Dave Duarte For decades, we’ve managed companies like factories—linear, layered, and centrally controlled.

AI is going to massively disrupt knowledge economy work, in the same way that factory work was disrupted by machinery in the 20th century.

“Character,” says Dr Henry Cloud, “is our ability to meet the demands of reality."