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In order to design truly effective solutions that can solve problems and help improve lives, research is absolutely necessary throughout the process.
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This is definitely the largest project I’ve attempted to tackle at one time.
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One of my deliverables for this project is a series of social media posts that could be deployed by a school to encourage students to use their food share (food pantry).
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So I started the event materials deliverable just thinking, oh, I just need a few things.
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One of the quickest ways to get information out to people is through in person events.
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This is the last round of the table logo.
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This week, I worked on refining the type and color of my visual system.
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For the logo process, I always start with some keywords.
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For this session, I set up three flows—Onboarding, Finding Food Resources, and Finding Recipes.
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The visual system doesn’t happen in a vacuum, it gets developed over many iterations and experiments with color, type, layout and texture.
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This round was the first of the user flows.
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After discovering the name for my project was already taken by a similar sounding organization, I set about searching for a new idea.
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This round, I started off by rounding out the creative brief I worked out last semester into a Materials Matrix.
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I started work developing the keywords last semester during the research process.
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I was browsing Reddit last fall around the time I was trying to decide on a thesis topic, and I came across this question.