Arnon Shimoni

Before I begin the ASD-STE100 part, let me explain: I’m an airplane nerd (sometimes called “Avgeek”), and I really enjoy things that have to do with aviation.

Since 2024 the role of the CMO or marketer in a startup has really changed.

The current AI pricing was always going to go away because it just doesn’t make sense.

Pricing isn’t an annual finance exercise where the CFO and the head of sales argue about a spreadsheet for six weeks.

There’s a new acronym floating around AI fundraising decks: CARR.

I wish someone had written this post for me five years ago when I was running billing at a global streaming company.

PLG had a good run.

Everyone and their sister changed their pricing page in 2025 but very few changed what’s behind it.

8 years building billing systems and I’m still wrong about just how hard it actually is.

Oh boy – look at the clumsy mix of business models!