Articles - Alex Murrell

Introduction In 2013, Les Binet and Peter Field changed the conversation around commercial creativity.

Introduction In 1946, three Bedouin shepherds were walking along the northern shores of the Dead Sea when they noticed a series of rocky inlets.

Introduction In advertising, using emotion is entirely logical.

Preface In March 2023, I published The Age of Average.

Introduction: In the early 1990s, two Russian artists named Vitaly Komar and Alexander Melamid took the unusual step of hiring a market research firm.

Introduction A storm is coming.

Introduction To make a big impact, we need a big idea.

Introduction We live in the era of efficiency.

Introduction We spend eight hours a day thinking about the brands we build.

Introduction Marketers are prone to a prediction.

Introduction Purpose is polarising.

Big data is big news.

We believe we work in turbulent times.

The advertising industry is addicted to youth.

The advent of digital media promised so much.

It seems that a day doesn’t pass without another article hitting the headlines exposing the shortcomings of the Millennial generation.