The Architect Elevator

Don't project your constraints onto others who work differently.

Engage your audience with facts: from structure to patterns to storyline.

Spend generously but don't go bankrupt.

Translating your topic into the audience's world allows them to think for themselves.

What are 45 minutes of your time actually worth?

It's not about adding more skills; it's about force-multiplying them.

If you want change, you first must understand the root cause.

Trying to make something novel under existing constraints leads to Gremlins.

Reuse per boxes and lines is great---if you ignore operational needs!

Check the map, and then go have a look for yourself.

When progress removes major constraints, it's time to recalibrate your heuristics.

Shiny, advanced, a strong fan following, but lack of mainstream adoption---the trademarks of a halo product.

Or: why do IT architects seem have more fun?