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Wentworth’s copywriting law: Quality = 1 / (number of Contributors) Fastest way to produce shit copy is to drop it into Notion or Google Docs and ask for “feedback”.
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You love it, I love it.
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I’m pretty technical for a CMO and I’ve always wanted to be an engineer.
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Reminder that just because it worked for Ramp or Wiz or Rippling or ElevenLabs or Clay or whatever incredibly well funded startup you admire doesn’t mean it will work for you.
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Need to clear something up based on a bunch of LinkedIn posts recently: Product marketing is the best marketing.
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This episode is from a recent Exit Five live session with Lindsay O’Brien (Head of Marketing & Operations, Predictiv), and Aditya Vempaty (VP of Marketing, MoEngage) and me for a real talk on how AI is completely rewiring the B2B buying journey.
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Tom Wentworth (CMO @ incident.io) is replacing himself with an AI CMO.
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Here’s a podcast I recorded with Progress Software on how AI impacts content management
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Let me be clear: no one asked for this.
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Here’s an end-to-end demo of how to vibe code a “lead magnet” using Claude Code.