Tom Dehnel

If your AI search plan relies on getting your page found when ChatGPT goes looking, you are optimizing the wrong part of the process.

The keyword list you paid for does not describe the queries AI search actually runs against your pages.

I built a dashboard that reports your Google traffic and AI search share of voice together.

Google spent this month breaking the scraped data feeds that power your rank trackers and AI visibility dashboards.

If you spent the last two quarters paying vendors to seed Reddit threads for AI visibility, your asset just expired.

If you build your search strategy on exploiting algorithm loopholes, you will eventually lose your traffic.

ChatGPT ads are now running product carousels pulled straight out of retailer feeds, and Google onboards merchants to its commerce protocol through Merchant Center.

Generality is not solving millions of tasks quickly.

Nearly half of Google searches now end without a click, and the rate climbs the younger the searcher gets.

Most SEO teams get worse results because they are too clever.

AI search visibility is one of the fuzziest numbers in marketing, and we keep treating it like hard proof.

Narrative seeding is when a story gets planted in smaller outlets first, wrapped in a friendlier frame, so that by the time it reaches the big papers the framing is already settled.

Cloudflare added a Content Signals directive that lets you tell AI to leave your content alone.

Citation counts are a bad explanation of AI visibility.

There's a belief I keep running into, usually from people who are proud of how hard they worked to learn something.

Most people think science comes from "induction", which is the process of distilling laws from repeated observations.

I've gotten some reactions from people who have sort of “midwit” interpreted some of my past writing as anti-AI, but that is completely wrong and I love using AI and I think it’s great.

The island gives us what we need.

People assume that STEM fields are somehow more valuable or serious because they are "reality-based," while the humanities are merely matters of opinion.

The "freedom of speech isn’t freedom from consequences" line has become one of the more common online canned responses in debate.

The short answer is yes.

For 99% of human history, our default culture has been static.

To show up in AI search results, you’ll need to make a few tweaks to your SEO program.

Smart people may be dumber than dumb people, because they have access to more ways to fool themselves and overestimate their understanding.

One thing these beliefs have in common is to the person who holds them, it really feels like they are doing something positive.

For years, producing SEO content has been a grind.

With a lot of Amazon returns, it’s a pointless waste of time to send the thing back to Amazon and you should throw it away instead.

I don't mean this post to be critical so much as descriptive.

A reminder of what things were like from 2020 to 2023.

People often think of democracy as a sort of "majority rule" system, where everyone gets to vote on leaders and laws and the result is that the largest number of people are happy.

Capitalism is the only economic system that includes reliable, built-in incentives to solve problems by organically removing bad ideas, products, and companies, and replacing them with better ones in a reasonable time frame, without violence.

The growing use of the word "impact" to speak passively is weakening the English language.

They say you can be anything you want to be, but they never mention the cost of maintenance.

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By now, anyone with even a single toe dipped into the SEO world has heard Google’s message loud and clear: Page speed and experience are ranking factors (and have been since 2010) and can directly…

I’ve been asked a couple of times by clients whether they should make a Wikipedia page for their brand.

In this post, I'll show you the method I use with my clients to identify and fix broken backlinks.

What kind of exercise plan could you do for the next 100 years?

If you want to do SEO well, you’re going to have to learn to make better quality content.

Russell Conjugation is when someone chooses different words to describe something, depending on how favorable they want to be to the thing they are describing.

I work from home every day as an SEO consultant, and I've got a few years of work-from-home experience that I think would be useful to share.

Updated September 2020.

I wrote this article to help content writers use keyword research in their writing.

As an SEO Consultant, one of the questions I hear a lot is “Do you mainly do SEO for B2B companies, or are you more of a B2C consultant?”

I used to think time management was about designing the perfect schedule.