The Adaptive Marketer

Peter Drucker, the father of modern management, wrote that a business has two, and only two, basic functions: marketing and innovation.

It’s not a people problem, and a happy hour won’t fix it.

Blue Ocean strategy tells you where to sail.

In 2024, the most prestigious names in Swiss watchmaking had a hard year.

What a Chess Champion Can Teach You About Strategy (You Don’t Need to Know Chess) Garry Kasparov was the best chess player in the world for twenty straight years.

Most B2B sellers believe they have a pitch problem.

The global auto industry is facing a difficult reset as consumer demand has grown more slowly than many automakers and suppliers projected during the post-pandemic surge.

Some people don’t just listen to music – they listen for it.

A little over 3 years ago I joined Catchpoint, a software company who met my criteria for my ideal job: I wanted a medium-sized company (I am not good with big company politics), that had a great product and bad marketing.

Positioning is one of the most powerful — and most misused — tools in marketing.

Every minute, 4.5 million blog posts are published.

A review of This is Marketing by Seth Godin.