Richard MacManus

I had a discussion with someone in the industry this week in which the question came up: what makes something web-based in this AI era?

This week, my Agentic Web News posts circled around one question: what happens when the web stops being organized only around pages, and starts being organized around machine-readable capabilities, agent interfaces and brand systems?

The term “agentic web” can still sound abstract, but this week I saw three very concrete layers emerging: how agents transact, how they take governed actions, and how they identify themselves.

Where is the business value in agentic technologies?

Starting today, I’m going to post regular analyst “field notes” about how the agentic web is shaking out.

The agentic web is a technical shift that changes what a website is.

The agentic web is an emerging phase of the internet where AI agents increasingly discover, interpret, and act on websites and digital products on behalf of users.

The term “agent experience” (AX) was popularized in January 2025 by Matt Biilmann, CEO of the developer platform Netlify.

In every major phase of the web, patterns matter.

I’ve put together a guide — The Agentic Web Playbook — on how to add AI to your website.

When Tim Berners-Lee created the World Wide Web, his goal was to foster collaboration between people.

I’ve been using the term “Agentic Web” a lot in recent articles to describe what I’m exploring: how AI systems integrate with the open web.

One of the most interesting ideas emerging in the Agentic Web ecosystem is that websites themselves can expose capabilities directly to AI agents.

Over the past few months I’ve been exploring what I think of as the agentic web stack — the emerging intersection of artificial intelligence with the open web.

As AI agents begin interacting directly with websites and services, a new “agentic web stack” is emerging.