Draft Mode

I caught myself doing it again, barking at Claude from my keyboard like an unhinged toddler with a foul mouth.

Clearly I’m forehead deep into AI because here I am, right now, sitting at my iPad, no agent running, no LLM prodding me and …boom, I hit a wall.

Yesterday I had three things running at the same time.

This is the companion piece to The Voice Problem.

If you work in comms, content, or brand, you've probably been here — you need to write something for someone on the leadership team, an op-ed or a LinkedIn post or a company-wide email or some Forbes piece, doesn't really matter which, and it needs to sou…

I've believed the same thing about marketing for my entire career: start with the story.

I worked with a creative director once who was buried all the time.

I was talking to a contractor a while back, this guy's been doing it 30-something years, started the whole thing with one truck.

I've been hiring a content writer, which mostly means reading a pile of applications that all start with some variation of: "I specialize in SEO content..."

I've never not owned social media.