Randy Apuzzo's Blog

Discover how AI is transforming web design from a lengthy 2-week process into a streamlined 15-minute workflow.

The shift from wireframes to AI-powered development is revolutionizing speed to market.

Learn how I use GPT-4, Claude, and Gemini as writing assistants to articulate original ideas faster—similar to calculators and spell check.

How Roman coins became history's first printing press, distributing propaganda and war content across the empire on non-malleable metal objects centuries befor

Explore how wartime propaganda posters drew women into factories, transforming single-income families into the dual-income standard.

How the U.S. government used propaganda to convince Americans to surrender their gold in 1933, then immediately devalued their compensation—a forgotten lesson

How Thomas Edison's 1903 electrocution of Topsy the elephant became corporate propaganda against Tesla's AC technology in the War of Currents.

How WWII propaganda flyers and Kilroy graffiti became psychological weapons, confusing enemy forces and even prompting a German bounty on a ghost.

The internet is a battlefield where billions of content pieces fight for your attention every second.

Embeddables are content served outside your main experience, they have been used by software giants and brands for almost two decades to fuel growth.

This photo represents seven people (users) who have no freaking clue how to use an interface, or maybe just the guy in the middle and the lady on the right.

Always connected, when will people revolt?

Marketing technology is growing and improving rapidly.

Why keeping a Journal when running a business has been helpful, here are some tips and tricks for keeping your own.

A person born after 1999 (Gen Z, digitarians) would have been 7 years old when the touch iPhone came out and they have always been connected to the internet.

The Millennial Generation (or Generation Y born between 1980 and 2000) are starting to make decisions in the market place, and they can't be fooled.

Companies are at great risk of attacks and slow marketing iteration by putting marketing content on the same servers and/or intranets where business information or application live.

The cloud is a metaphor to represents any data or services not stored or processed locally on a personal computer or server.

Top from left: Mildred (Brescia) Hawksley, Anna Hawksley, Sonny Hawksley, Joseph Jr.

An overview about my experience funding a SaaS project with income from a digital consultancy.

The group of 9 students from the University of San Diego lounge at Co-Merge in downtown San Diego.

We learn to let go of function to explore emotion for our brand.

Jason Spangler acts out one of the personas while the whole team grills him on the subject.

An overview of marketing experience from industry experts.

Jeremiah Gardner takes us into a fictional world of competition and personas with The Lean Brand methodology

In-page analytics from google shows click percentages from users.

Jeremiah Gardner lectures Andy Fleming and Randy Apuzzo of Variable Action on the Lean Brand technique.

Not everything will go as planned speaking at a large public event.

A fun reaction to the new iOS7 from someone who was half asleep

First first appeared in 1995.

Thinking about screen printing class helps me get through design problems.

There is something about cracking a clove of garlic apart, that almost draws me to cook, just for the action of cracking.

Thoughts to challenge current technologies that have been spinning in my head.

In the world of computers and the internet, those who create the interfaces have a name.

The new opening title for the once ZombiesFire.

Dom

We have swamp (which became rocky field), football field, forest, suburbs, and graveyard.

D

Child-hood friend, Ben Tabor, is opening a co-op diner in new orleans called Common Diner.

When browsing about the apple store about a month ago, I stumbled across a game that was featured called "Burn Zombies Burn".

These gentlemen in Norway time the google maps van perfectly and chase it down wearing goofy scuba gear!