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Pigs Don't Fly by Zac Martin

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Articole: 10

  1. Maybe the message doesn’t matter

    (Pigs Don't Fly by Zac Martin)

    At the end of every creative brief is a box for the proposition.

  2. The problem with ROI

    (Pigs Don't Fly by Zac Martin)

    The marketing team at Brand A delivers a campaign with an ROI of 1.6x.

  3. The job of advertising is not to sell

    (Pigs Don't Fly by Zac Martin)

    David Ogilvy said “We sell or else.”

  4. It’s better to be interesting than right

    (Pigs Don't Fly by Zac Martin)

    In 1870, the founder of Angostura bitters dies and passes the business onto his sons.

  5. Don’t tell them how good you are. Tell them what you’re good for.

    (Pigs Don't Fly by Zac Martin)

    Years ago, I was working on Cadbury Favourites.

  6. It’s too hard to be inclusive

    (Pigs Don't Fly by Zac Martin)

    We’re too scared to have this conversation.

  7. Pray for Wear Out

    (Pigs Don't Fly by Zac Martin)

    We’ve been trained to fear wear out.

  8. State Schools’ Relief

    (Pigs Don't Fly by Zac Martin)

    I grew up poor.

  9. Should ads punch you in the face, or slowly wear you down?

    (Pigs Don't Fly by Zac Martin)

    Despite the fact it’s our bread and butter, as an industry we don’t talk enough about how advertising works.

  10. The single most important thing is being noticed

    (Pigs Don't Fly by Zac Martin)

    Last month, Netflix released Pepsi, Where’s My Jet?