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  1. The fundamental habits

    These simple behaviors are often challenging, but provide a rock solid foundation for the rest of life.

  2. Utility

    Utility is the microeconomics concept for how much satisfaction, pain reduction, happiness, or value a buyer gets from a product or service.

  3. Consumer demand

    Consumer demand looks at the three types of relationships between goods and how price changes to one product affects demand for another.

  4. Price elasticity

    Price elasticity measures how much the demand for a good changes in response to price changes.

  5. Marginal utility

    The incremental value gained from have one more of something.

  6. Supply and demand

    An area of microeconomics focused on how price influences the behavior of producers and consumers.

  7. Microeconomics

    An overview of my notes on microeconomics.

  8. Great strategies have a clear focus, diverge from competition, and are easy to explain.

  9. Value curve

    The line on a strategy canvas showing the emphasis a company places on each factor of competition in its industry.

  10. The Four Actions framework

    Helps identify which factors a business should eliminate, reduce, raise, and create.

  11. Blue Ocean strategy

    Blue ocean strategy is about creating new markets to escape competition.

  12. Factors of competition

    The factors that companies/products within an industry typically compete on to provide value to customers.

  13. The strategy canvas

    An analytical tool that shows how much emphasis companies place on value areas in their industry.

  14. Value innovation

    Value innovation is how companies offer dramatically higher value at lower costs, escaping competition.

  15. Red ocean

    Crowded markets where customers have many options to choose from, resulting in cutthroat competition.

  16. Blue Ocean

    Blue oceans are markets that haven't been created yet.

  17. Seattle area cafés I like

    A curated list of my favorite Seattle area cafes to sit, sip, and relax or work.

  18. Compound growth is exponential.

  19. Compound growth system

    Any system in which growth is proportional to the principal, added to that principal, and then repeated.

  20. Group consumers into segments, determine which to target, and estable the product's position for them.

  21. Positioning statement

    A position statement explains how a product fits into its market.

  22. Situation analysis

    A tool for identifying and evaluating the market conditions for a product or service.

  23. The learning process

    A repeating cycle of receiving input, processing it to create output, evaluating that output, and evaluating results to improve future processing.

  24. Type-1 and Type-2 Decisions

    A decision dichotomy based on if the decision can be mitigated or reversed.

  25. The pain caused by a lack of infrastructure proves the infrastructure is necessary.

  26. The setup and workflow I use to retain what I learn and deepen my understanding.

  27. Mac tips

    Various tips, hotkeys, and software I use on my Mac that I find to be broadly helpful and think everyone should know about.

  28. Distribution channel

    Distribution channels are how products and services get from a business to its customers.

  29. Customer relationship

    The interactions a business has with customers and the strategies around those interactions.

  30. Make hard decisions quickly

    The less differentiated the options are, the harder it is to choose one.

  31. Business Model Canvas

    A modern alternative to a business plan.

  32. Ask, don't tell

    Giving unprompted advice is ineffective.

  33. Customer segment

    The groups of people a business aims to serve.

  34. Value proposition

    The way(s) a product or service benefits its target customers and the statement describing it.

  35. Restaurants I like

    A list of some of my favorite places to get a meal in the Seattle area.

  36. The world is recursive

    The same things happen across domains and contexts all over the world.

  37. New content creates new organic inbound traffic and retains the audience.

  38. Cognitive biases lead people to evaluate options in context.

  39. Single-option aversion bias

    People are biased against deciding on a single option.

  40. Visual focus is naturally drawn to contrast.

  41. Both positive and negative feedback are important, but on high performing teams positive feedback outweighs constructive feedback 5 to 1.