Paolo Bietolini

Questi appunti fanno parte di un progetto di Learn in Public.

If you’ve ever read this blog, you know I work in analytics and data collection in MarTech.

Last month I wrote hexdump from scratch and admitted I didn’t know a good alternative to printf per row.

Sì, dico di remigrarli.

Yes, I’m saying we should remigrate them.

Questo è il primo episodio di una serie dedicata a Google Tag Manager.

Say we want to inspect a corrupted file.

After reading the rules on Wikipedia, I set out to understand 2D grids.

Lately, it feels like 90% of what stakeholders care about nowadays is just compliance gymnastics and ad-platform feeding.

Four lines of Spark config to read BigQuery.

A PySpark TypeError that looked like a schema bug was actually three steps upstream.

A large-sized Italian tourism operator running hop-on-hop-off bus tours and experience bookings across three domains came to me with a common problem: their advertising platforms were not receiving reliable conversion data.

Server-side GTM promises better performance, more accurate data, and longer cookie lifetimes.

I audited the Adobe Analytics data layer implementation across 8 European websites of a major grocery retailer.

Browser tracking is losing signal.

If your SPA built with Nuxt.js, Next.js, or React shows unusually high Direct traffic in GA4, the problem is likely that document.referrer doesn’t update on client-side navigation.

Managing GTM at scale is tedious.

When users move between your domains, GA4 treats them as new visitors by default—inflating user counts and breaking attribution.

GA4 default parameters cover most cases, but custom dimensions unlock business-specific insights.

Open any GA4 report and look at Total Users.

Google Consent Mode V2 became mandatory for EEA advertisers in March 2024.

DebugView is essential for validating your GA4 implementation, but it often refuses to show data when you need it most.

Implementing GTM Server-Side on self-hosted infrastructure reduces costs from €50-150/month (Google Cloud) to €5-20/month while ensuring on-premise compliance essential for regulated industries.

Implementare GTM Server-Side su infrastruttura self-hosted riduce i costi da 50-150 €/mese (Google Cloud o servizi terzi) a 5-20 €/mese, garantendo compliance on-premise essenziale per settori regolamentati.

Lavorando nel Digital Marketing sai quanto sia cruciale avere un tracciamento preciso dei dati per prendere decisioni strategiche.

Sebbene GA4 offra capacità avanzate di tracciamento e modellazione, la chiarezza nell’attribuzione delle conversioni e nella valutazione del rendimento delle campagne rimane una priorità assoluta.

Google Analytics 4 (GA4) è una piattaforma potente per raccogliere e analizzare dati sul comportamento degli utenti.

Come il listener per i form di Elementor blocca la Consent Mode Link to heading ovvero sul perché non copincollare gli script da Internet Link to heading Per un cliente con Elementor ho integrato uno script trovato online per tracciare gli invii dei form…

Server-side tracking shifts data processing from the user’s browser to company servers, offering greater control, accuracy, and privacy compliance.

Il tracciamento server-side sposta l’elaborazione dei dati dal browser dell’utente ai server aziendali, offrendo maggiore controllo, precisione e conformità alla privacy.