Beto's Blog

The Book of Elon: Company Building What does it take to build a company that can do hard things well?

The Book of Elon: Physics, Engineering, and Truth What if better thinking starts by getting closer to what is true?

The Book of Elon: Be Useful What does it mean to measure your life by usefulness?

Useful Not True: Choosing Beliefs That Work In Useful Not True, Derek Sivers challenges the idea of objective certainty.

Anything You Want: Build Your Perfect World In Anything You Want, Derek Sivers shares lessons from building CD Baby into a customer-obsessed, unconventional company.

Shoe Dog: Building, Competing, and Creating with Purpose What does it really mean to compete, to negotiate, to build culture—and to fail well?

Happy New Year!

How to Know a Person: The Art of Seeing Others Seeing others clearly is the foundation of trust.

Amp It Up: Raise the Standards, Pick Up the Pace Excellence is a choice—and so is intensity.

Getting Naked: Build Loyalty Through Vulnerability Trust isn’t earned through perfection—it’s earned through humility.