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Intro: too many projects, not enough time At some point in Column Tax's lifecycle, we grew such that as co-founder & CTO (and responsible for Engineering, Product, and Design) I wasn't personally leading every project.
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When I went to hire my first person at Column Tax, Erik Goldman (co-founder of Vanta) shared this 4 step algorithm that I used and had all hiring managers who worked with me use as well.
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The unreasonable effectiveness of Problem/Solution Reviews The best AI Product & Engineering leaders are using Problem/Solution Reviews to ensure their team is actually building the right product instead of just building software for the sake of it.
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I started Column Tax in early 2021 and sold it to Aiwyn1 in late 2025.
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Huge thank you to Laura Hilton who helped me hire our VPE.
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In 2020 when we were at the beginning of our startup journey I had a conversation with Erik Goldman where he shared this process, which we used to start Column Tax.